Could you devise a digital plan to make the Royal Mail more competitive and Primark’s clothes more sustainable? Year 8 are doing just that in a day-long challenge run by the British Interactive Media Association, BIMA.

Students are being given tips on what to look for in their online research and how to present their ideas, from Hancock and Rowe design and Chime marketing agency.

The winning plans will go forward to BIMA’s national competition.

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